Are Your International Sales Goals Sabotaging You?

To generate better results, you must either change what you do or change how you think. To continually exceed your sales goals and better manage your mindset, alter your thinking to become process driven rather than result driven.

Ask yourself if you have processes in place — for sales, prospecting, follow up, time management, customer service — that you can trust. When you look at your daily schedule, does it outline the specific and measurable tasks and activities in which you need to engage to move you towards your goal?

Chances are, salespeople who are solely focused on the end result don’t have a process in which they have faith. As such, they concentrate more on trying to control the outcome; pushing for what they want rather than managing their process. After all, you can’t trust and manage the process if you don’t have a process in place!

Trying to achieve more without a process to guide you is like driving from New York to California without a road map while wearing a blindfold. Not only is it stressful, but you’re bound to wind up somewhere other than your intended destination.

Schedule time to develop your process for attaining each goal in order to have a clear path. As a starting point for developing your process, review your successful sales. For example, if you’re looking to generate a certain number of sales each month, what daily activities will help you reach that goal? What skills or tools need further development? For example, work to refine your introductory cover letter or e-mail, create a solid template for your prospecting and voice mail approach, and increase the frequency of follow-up calls. Thinking about and carrying out these tasks directs your focus to the process.

Once you have outlined a path and a success formula to follow — X number of calls produces X number of prospects which produces X number of sales — allow the doing, that is the process, to be the reward and the pleasure, not just the end result. This way, you can be responsible for your future goals without having to worry about them. If you continue your quest with your eyes focused on the finish line, you’ll miss out on the journey. Therefore, be careful not to hook yourself onto the future and enjoy the process of reaching your goals today.

Knowing your limit provides you with the freedom to trust the process that you’ve put in place. After all, there’s always more to do. There’s always more that can be done at the office, at your home, or in your life; another call that can be made or another e-mail that can be read.

Exceeding your monthly sales quota will be the result of the cumulative efforts you make and the day-to-day activities in which you engage. When you’re mindful of the process, you have the opportunity to recognize and to celebrate your accomplishments — even the little ones — rather than pushing for or waiting until the “end.” Because when do we ever get there?